Landing a magazine feature is a huge milestone for any creative. Whether you’re a photographer, fashion designer, model, or makeup artist, having your work showcased in a magazine can boost your credibility, attract new clients, and open doors to future opportunities. But getting featured is only the beginning—the real impact comes from how you leverage that feature. Maximizing the benefits of your magazine feature to grow your brand, increase your visibility, and turn one publication into multiple opportunities.
1. Promote Your Magazine Feature on Social Media
Once your work is published, it’s time to share it with your audience. Here’s how to do it effectively:
- Post a High-Quality Image – Use a high-resolution image from your feature and pair it with an engaging caption.
- Tag the Magazine and Team – Mention the magazine, photographers, stylists, models, and anyone else involved in the shoot. This increases the chances of them resharing your post.
- Use Relevant Hashtags – Hashtags help your post reach a wider audience. Use tags related to the magazine, your industry, and your creative niche.
- Create Multiple Posts – Don’t just post once. Share behind-the-scenes images, the full spread, and even a video talking about your experience.
2. Add It to Your Portfolio and Website
A magazine feature is a strong addition to your professional portfolio. Make sure to:
- Update Your Website – Add the published images and mention the magazine’s name. If it’s available online, link directly to the feature.
- Create a “Featured In” Section – If you’ve been published multiple times, highlight this on your homepage to build credibility.
- Print It for In-Person Meetings – If you attend networking events, portfolio reviews, or client meetings, having a physical copy of your feature can make a strong impression.
3. Leverage It for Press and Media Opportunities
Being published gives you authority in your field. Use it to attract more press coverage by:
- Writing a Press Release – Send out a brief announcement about your feature to blogs and industry websites.
- Pitching to Other Magazines – Mention your previous publication when submitting to new magazines. Editors are more likely to feature creatives with a proven track record.
- Reaching Out to Local Media – Local newspapers, blogs, and TV stations love success stories. Contact them with your feature and see if they’d be interested in covering your journey.
4. Network with the Magazine and Contributors
Your feature connects you with a network of industry professionals. Strengthen these relationships by:
- Engaging with the Magazine – Comment on their social media posts, share their content, and stay involved in their community.
- Following Up with the Team – Send a thank-you message to the editors, photographers, and stylists involved. Building good relationships can lead to future collaborations.
- Asking for Testimonials or Recommendations – If you worked closely with someone during the shoot, ask if they’d be willing to provide a testimonial for your website or LinkedIn.
5. Turn It Into New Opportunities
A single magazine feature can lead to multiple career advancements. Here’s how to use it as leverage:
- Attract New Clients – Use the feature as proof of your expertise when pitching your services.
- Apply for Grants or Sponsorships – Many funding opportunities look for creatives with published work as part of their selection criteria.
- Host an Event or Live Q&A – Share your experience with your audience through an Instagram Live, YouTube video, or in-person event.
6. Keep the Momentum Going
One feature is great, but consistency is key. Keep building on your success by:
- Submitting to More Publications – Don’t stop at one! Continue submitting to other magazines to expand your reach.
- Expanding Your Network – Connect with other creatives featured in the same issue and explore potential collaborations.
- Setting Bigger Goals – Use this feature as a stepping stone to pitch to larger magazines, fashion brands, or gallery exhibitions.
Keep the Spotlight on Your Success
Getting published in a magazine is an exciting achievement, but its true value comes from how you use it. By promoting your feature to the fullest extent, you can turn one magazine spread into a long-term career boost.
Don’t let your publication go unnoticed—make the most of it and keep pushing your creative journey forward!
